Videos have become a powerful tool to promote business. Due to the high potency, many marketers today rely on videos to promote their brand or products. Apart from enhancing popularity, the video also boosts the search engine’s ranking and increases customer engagement. Currently, video promotions have great potential for businesses. From small to multinational companies are now endorsing the video to promote their brand and product.
Video is no more only a component of your total marketing strategy. Instead, it’s crucial to your outreach and marketing activities, particularly your social media strategy. According to a research, social networks account for four of the top platforms global consumers view video.
Due to the high potentiality, video marketing has successfully taken over them. Still, some business people fail to understand the importance of video for business promotions due to a lack of awareness.
Advantages of using video for business promotion
1. Video creates trust among the audience
Trust is the key in business. It helps to convert an audience to a potential customer. There is no need to prepare any strategy to build trust because it is a continuous process and gets built up on its own. However, in order to make this process faster, video marketing is the best way to go.
Video content has the power to engage the customers and ignite their emotions. Providing clear and interesting information through the video content is the best way to build trust between the brand and the audience. Video content presents the service or the product in a conversational way that captures the mind. Therefore, videos influence the decision-making process amongst the people to purchase a certain product.
2. Social shares
Social media has become the best way to express views, emotions, and experiences with others. Today, social media plays a pivotal role in private and commercial life. Many videos are meant to share on social media for greater reach, and in this way, people get clear information regarding the product and service that the brand has to offer. In addition, social media platforms like Facebook, Instagram, and Twitter allow their users to share short videos for their friends and followers.
People who are still looking to increase their social media likes and shares simply make the video more entertaining. If the viewers feel connected to the video, they will share them. Social sharing has a lot of things to do with ROI, and it fuels the emotions that help increase the traffic to the website, which later translates to more potential customers.
3. Video marketing is future
Most people today prefer to watch videos rather than going through long texts. Gone were those days when long blogs or images were regarded as an effective way of promotion. The video-watching time of the audience is gradually increasing, and marketers are pouring money on making quality videos that can serve the promotion cause.
According to a study, 83 billion dollars are spent making digital ads in the USA only, and the figure is astonishingly high in other countries. The volume of commercial TV advertising has reduced significantly compared to digital advertising, and therefore, many marketers today rely on digital video marketing to promote their brands. This trend indicates that businesses will spend on videos in upcoming years.
Tips to make videos that can boost sales
To get the advantages from video promotion that can boost sales, you have to make the video accordingly. Here are the tips that will let you know how to make videos that truly enhance customer engagement and boost brand value.
1. Make short videos for social media
Social media users prefer to watch shorter videos, unlike movies or shows. You can trim clips using a video trimmer and make short promos for new launches out of your longer ads for these platforms. In this way, the viewers get a perfect perspective of the business regarding the product or service.
According to experts, videos between 90 to 180 seconds in length are ideal for sharing on social media platforms. For instance, if you want to share on Instagram, you have to limit the videos to 60 seconds. In this way, that video will reach a maximum audience within a few seconds.
2. Remove dead air time using fast cuts
Many video editors use fast cuts. The fast cut is meant to omit any dead air like silence, repetition, and babbling from the video content. A fast cut is best to make the video informative and productive. Though movie editors are not using this technique fully, short videos are being made using this technique.
3. Using a split-screen technique
Split screens are meant to squeeze more clips into one frame. This is also effective to keep the video short. Since short videos are much more effective and are appreciated by the viewers, they can show two clips on the screen simultaneously. These videos show multiple products and their effects in one frame. Viewers get the details of these products without viewing multiple clips.
A split-screen is the smartest way to deliver product details without forcing viewers to jump from one clip to another.
4. The video should be informative and entertaining
Not all videos meet the target of marketers. Some of them fail to deliver what the viewers desire. A viewer will stick with the video if that is informative as well as entertaining. So, while making the video make sure that it is completely appealing and capable of serving the marketing cause.
5. Quality editing
While editing the video, ensure no faulty parts are included to deliver bad taste. Various tools are being used to free the video from shaky footage. Thorough editing is needed to produce a perfect video that can impress a larger audience.
6. Quality lighting
While shooting the video, make sure that there is adequate light. It is very hard to get a better impression of these videos because they are full of dark or pale lights. Indoor shots are to be recorded with adequate light, which will charm the video.
To get the best result from the video promotion, you have to produce quality videos. These tips help to produce quality videos.